Distinguish yourself by providing an unforgettable customer experience.
Increase sales, innovation & upselling, and reduce customer churn and complaints. The world is changing, and customer-centricity is more important than ever. As a company, you cannot afford to lag behind, or you will be overtaken by the competition.
Distinguish yourself by providing an unforgettable customer experience.
Increase sales, innovation & upselling, and reduce customer churn and complaints. The world is changing, and customer-centricity is more important than ever. As a company, you cannot afford to lag behind, or you will be overtaken by the competition.
What are the benefits?
Understanding customer loyalty
Using the Net Promoter Score method, you measure the extent to which customers recommend you to others.
Understanding the key drivers of customer satisfaction
This way, you know where to focus and avoid wasting unnecessary money and time on things that are unimportant.
Understanding your most satisfied customers: your promoters
Use them to generate new leads, create upselling opportunities, have them share their opinions on social media, collaborate on case studies, or assist with product innovation.
Understanding dissatisfied customers and their pain points
Resolve issues with unhappy customers and prevent customer churn.
All customer feedback gathered in once place: our customer satisfaction tool
With our online software, you have 24/7 access to the results and can take immediate action.
AlphaRainbow improves business results
By converting insights from advanced customer feedback analysis into concrete actions that lead to acquiring new customers, innovation & upselling, and reducing customer churn and complaints.
Curious? Request a free demo!
Try our demo for free, no obligation!
Step 1 – Planning
During the planning phase, the focus is on creating a clear plan by involving the organization in the process, including developing a concise questionnaire, building the customer database, and setting up the online tool.
Step 2 – Executing and monitoring
Invitations are sent on behalf of the account managers, the results are collected in the online tool, and the process of closing the loop can begin (see text below).
Step 3 – Analysing
After gathering the feedback, it’s time for analysis. In addition to analyzing the scores and open-ended responses, a statistical analysis (GSEM) is used to determine the key drivers of customer satisfaction. This helps identify areas of focus and avoid wasting unnecessary time and money on things that have minimal impact.
Step 4 – Reporting
The results are reported through a comprehensive report, a one-pager summary, and a PowerBI dashboard.
Step 5 – Presenting and workshops
We present the results within your organization and organize workshops to help your organization take concrete actions.
Step 6 – Improving
Implement the proposed activities within the organization to achieve improved results.
Take customer feedback seriously
Closing the loop is a process of immediate response to customer feedback and taking action. It strengthens the relationship and improves satisfaction, demonstrating that you genuinely care about the customer’s opinion. Additionally, it provides additional insights and helps to better understand the feedback. Simply carrying out “closing the loop” alone increases response rates and leads to an increase in the NPS score. It also connects you with promoters, asking them to recommend you to others/new leads, share their positive experiences on social media, and involve them in innovations. Moreover, it provides an opportunity to engage with dissatisfied customers (detractors) to find solutions and prevent customer churn.
Continuous customer feedback collection
In certain situations, continuous feedback collection is more valuable. This can apply to B2C organizations with new respondents every day or B2B organizations aiming to collect feedback on complaint handling continuously. Conducting ongoing research allows you to convert feedback into concrete actions for improvement on a monthly, weekly, or even daily basis.
Learn here how Burgers’ Zoo continuously assesses visitor satisfaction and the benefits they gain from it.
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